Social Listening
Social Listening https://www.instagram.com/jimmyjohns/?hl=en By: Chloe Selmane I chose to discuss Jimmy John's current social media marketing, where they are trying to market their sandwiches to those who participate in recreational marijuana use. I was interested in discussing this brand because they are doing what most brands are afraid to do, take sides with a controversial topic. Their marketing efforts have been standing out on social media because many are shocked that Jimmy John's is okay with those who choose to use marijuana. Their main promotion going on right now is in honor of 4/20, the Deliciously Dope Dime Bags. They have decided to post many different marijuana themed-posts on their social media in hopes of gaining a new audience, and overall just trying to gain more attention. All publicity is good publicity, and Jimmy John's just might be walking that fine line between good and bad publicity since marijuana is a controversial topic. Jimmy John's has a ...
