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Social Listening

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Social Listening https://www.instagram.com/jimmyjohns/?hl=en By: Chloe Selmane I chose to discuss Jimmy John's current social media marketing, where they are trying to market their sandwiches to those who participate in recreational marijuana use. I was interested in discussing this brand because they are doing what most brands are afraid to do, take sides with a controversial topic. Their marketing efforts have been standing out on social media because many are shocked that Jimmy John's is okay with those who choose to use marijuana. Their main promotion going on right now is in honor of 4/20, the Deliciously Dope Dime Bags. They have decided to post many different marijuana themed-posts on their social media in hopes of gaining a new audience, and overall just trying to gain more attention. All publicity is good publicity, and Jimmy John's just might be walking that fine line between good and bad publicity since marijuana is a controversial topic.  Jimmy John's has a
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Marketing in the News

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“Marketing in the News” McDonald's Scented Billboards By: Chloe Selmane https://www.thedrum.com/news/2024/04/10/mcdonald-s-scented-billboards-trigger-cravings-french-fries https://www.youtube.com/watch?time_continue=27&v=UKBw1W1yXZc&embeds_referring_euri=https%3A%2F%2Fwww.thedrum.com%2F&source_ve_path=Mjg2NjY&feature=emb_logo In the Netherlands, the McDonalds company tried out this new marketing technique. While you may think this is just a plain billboard, it actually is releasing the scent of McDonald's french fries. I found this new technique to be pretty amazing because smells are the best way to trigger someone's cravings. They placed this billboard close to one of the franchise locations, so that it is convenient enough for customers to satisfy their cravings. You only have to get within 15 feet of this billboard to smell the scent of french fries being diffused from this billboard. Ive noticed that the McDonald's logo is nowhere to be found on thi
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ABOUT ME

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About Me Hi! My name is Chloe and Im from Orange County, California. I'm currently a DPP student at LBCC and OSU. My major is marketing and I hope to one day land a job in the advertisement industry. Im very interested in learning about analyzing consumer data and how that allows companies to create new products and ads. I'm also very interested in learning about what steps companies take to create ads and campaigns. Outside of school I really like to go on roadtrips and travel. I also love to go to concerts and go snowboarding! 
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